Almost a love story lasted many years, ended years ago. After having handled every kind of advertising, above and below the line, I continued working for this tour operator (the Italian ClubMed) photographing resorts, destinations, G.O.ís, vacationers in exchange for a week of holidays. Definitely good times.
Together with word-of-mouth marketing, a phenomenon that facilitates and encourages people to pass along a marketing message. Nicknamed viral because the number of people exposed to a message mimicks the process of passing a virus or disease from one person to another.