My first experience in the fascinating world of advertising - payed by refunding the monthly commuter ticket - consisted in cutting cardboard and pasting other people’s layouts. I’ve been upgraded when my first client - Opel - preferred one of my ideas instead the ones my boss had presented.

Being a member of the Type Directors Club should prove my passion for good typography, good lettering, choosing the right font to support a product and its message, the right kerning of a headline, estreme care of typesetting and the copy’s readability. The arrival of desktop publishing really ill-treated typographic beauty. May Gutenberg forgive us.