Almost always a very satisfying medium, mostly if the client is looking for something different and this happened to me with Alitalia, the Italian Association of Booksellers, the Italian Red Cross. I’ve been a good client myself, carrying out a selfpromotion for Artservice.

The client is always right until he’s wrong.Unfortunately, this happens quite often, especially when his opinion is subject to his personal taste, and is not based on a sufficient knowledge of commercial communication.Concernine the relationship with my clients, I’m quite sensitive to this aspect.

I feel that the client’s wishes and expectations can be considered a priority only if they agree with its market references and the satisfaction of the market’s expectancy.(see CLIENT)

First of all, I’m not able to draw a straight line; but no worry, I’m collaborating daily with my ex-colleagues who guarantee the perfect fulfilment of my ideas and my formal and tecnical directions.

A number of factors contribute to a company’s corporate identity such as its name, logo & slogan etc. I created quite a few, complex projects like the penultimate logo of Aeroporti di Roma (including the livery of hundreds of means of transport), some logos for RAI (Italian public tv/radio), some logos for Alitalia divisions, Valtur’s penultimate, and then yex, Souvenir d’Italie, Adriafilm, Ludotech.

Following the briefing, a cost estimate is a collaboration’s first and very important step. But I would prefer to not submit a cost estimate without a presentation, maybe only a rough or written one, because I believe it is necessary to evaluate the quality of my job.

A good creative idea should not have to be explained, but normally I use to provide a creative strategy with every presentation.

One of marketing’s latest frontiers, specifically targeted and essential to increase brand loyalty; I gained some experience in one-to-one marketing through personalized digital printing.