A somehow invading medium; recently I have realized quite a few, mostly for PosteItaliane, the General Italian Post Office.
Surely as important - if less glamorous - as classic advertising, since this advertising technique focuses on direct means of communication, often direct mail and e-mail of targetted lists, avoiding dispersion of the message. Calendars, leaflets, brochures and thousands of other items have been my daily bread, working either for big companies as for local clients.
Successful development of the brand (name) and brand mark (identifying symbols and design) is a considerable marketing tool. One of my most successful experiences has been yex, a small chain of money exchange offices, another one the sparkling wine Prosť (naming, symbol, label) Gancia.
My fixed idea, an absolute must. Complete information on any kind of product, its features, its market and target is the fundamental starting point of every assignment.