…that means print, television, radio and outdoor campaigns: I’ve done quite a lot of them during my early years in Germany and then in Italy, mostly on behalf of multinational companies.

Obviously I handled business relations with my clients - mostly concerning the creative aspects - by myself, and still do.

It’s a lot of a lot years now I started with McCann-Erickson Frankfurt and then Rome; I have been co-founder of a small ad-agency which later became part of the ATA Univas group. For brief periods I have worked with TBWA, Sarin, Alias, Ogilvy&Mather.

During some 30 years I’ve carried out a lot of projects for this client, one of my all-time favourites, but not doing so well lately: classic advertising, below the line, calendars, corporate reports, outdoor, editorial and some interactive design.

This how I would define the job I did all these years, even if once in a while I’ve been titled a creative director.

I’ve been a co-founder and partner of these two companies; for about 30 years, I’ve been in charge of the creative department, mostly handling the below the line business of a lot of the most important clients - private companies and public institutions - in the Rome area.